Popular browser extension Adblock Plus announced today that it has started its own ad network called Acceptable Ads Platform (APP).
But wait, aren’t adblockers supposed to block ads, not serve them? Yes, but Adblock Plus doesn’t see ads as the enemy. Instead, the company sees bad, intrusive advertising as its real enemy.
“The Acceptable Ads Platform helps publishers who want to show an alternative, nonintrusive ad experience to users with ad blockers by providing them with a tool that lets them implement Acceptable Ads themselves,” said Till Faida, co-founder of Adblock Plus in a press release.
YouTube : https://www.youtube.com/watch?v=hhb7NM9MGQA
Publishers using the Acceptable Ads Platform will be able to drag and drop acceptable ads on their site in real time. Users will still have the ability to opt-out of the Acceptable Ads feature, though miffed users may turn to other adblockers entirely. Users who do continue using Adblock Plus with Acceptable Ads enabled will be able to provide feedback about ads, helping to tailor ad experiences.
“The AAP will offer a feedback mechanism embedded in each ad, which will let you say whether you thought that particular ad was great, good, bad or complete shit,” wrote Adblock Plus. “This feedback will then figure into which ads get selected on a live auction.”
The Acceptable Ads Platform launches in beta today and will fully launch this fall.
Fraternizing with the enemy
While today’s announcement may shock many, Adblock Plus actually began throttling back on blocking all ads in 2011 with the introduction of its acceptable ads feature. Ads deemed non-intrusive would be whitelisted by Adblock Plus.
The company’s whitelist drew criticism as it allowed companies like Google, Microsoft and Taboola to pay to have their ads whitelisted. This gave the impression the company had a double standard when it came to ads from certain companies.
Adblock Plus acknowledges ads can be a problem, but is working with publishers to ensure their sites are still making money from users running its extension. “We don’t hate all advertising, just the really of obnoxious stuff,” wrote Adblock Plus PR Manager Ben Williams.
Adblock Plus revealed that 83% of its users agree that it’s just the obnoxious ads they want to avoid. The company claims consumers understand that free content must come at the cost of advertising, and that’s why Adblock Plus launched its Acceptable Ads program.
The best web browser 2016 …read more
In celebration of the recent news that the Raspberry Pi has shipped 10 million units to date, a new starter kit for the tiny computer has been unleashed.
The official Raspberry Pi Starter Kit comes in a neat white box and as well as a Raspberry Pi 3 Model B board, you get a healthy number of accessories.
These include an official case and 1 meter long HDMI cable, along with a 2.5A multi-region power supply. Buyers also get an 8GB SD card, plus an optical mouse and scissor-switch keyboard.
Finally, a copy of the book ‘Adventures in Raspberry Pi Foundation Edition’ is also included, a well-received tome (it’s the highest rated Pi book ever written, the Foundation notes) which teaches the basics of coding on the Pi.
And the price for this little lot? It’ll run you to £99 + VAT, so that makes for a total of £118.80 (around $160, AU$210), and it’s gone on sale in the UK – but unfortunately retailers element14 and RS Components have already sold out. You can currently order at the latter with dispatch expected to be this Friday (September 16).
This Raspberry Pi box of tricks will also be coming to the rest of the world, with global availability expected at some point in the next few weeks. Although if UK stock issues are anything to go by, you’ll probably have to move pretty fast to grab your Starter Kit, at least to begin with.
We’ve got an in-depth guide to various Raspberry Pi projects …read more
What did you get up to over the weekend? We discovered a few nearby planets (which we named after Hobbits, obviously) and legged it from weird carnivorous creatures, all while doing our best Captain Kirk impression. We were, of course, playing No Man’s Sky – the space exploration game that’s part Minecraft, part Interstellar. (Only without the funky four-legged talking robots.)
Whatever you think of its contentious gameplay, No Many’s Sky is undeniably beautiful and its varied randomly-generated planets look striking with the resolution pushed up to 4K. For your viewing pleasure, we maxed out the game on a beefy PC to take the following few screenshots during the first few hours of the game’s campaign.